In today’s world, digital marketing has become extremely competitive!  Business owners know that having an online presence is key, but they just don’t know how to do it.  Today, we are going to tell you what SEMrush is, what it is used for, and so much more!

What is SEMrush?

SEMrush is one of the most popular keyword research tools on the market today!  It helps with everything from Search Engine Optimization to Pay-Per-Click Campaigns to campaign management.  It does it all! 

This great tool was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov to help companies grow their online presence. 

SEMrush home screen dashboard

What is SEMrush Used For?

SEMrush, as mentioned above, can be used to do so many different things!  You can use it to identify trends, identify link-building opportunities, identify keywords, and much more!  We will go into detail about each of these uses next. 

Identify Trends

Using SEMrush, you can start to identify the trends in your industry.  If you are a contractor, you can see what people are actually searching for in Google and then use the information to drive customers to your website.  

Build Backlinks

You can use SEMrush to build backlinks by looking at where your competitor’s backlinks are coming from.  If these websites are willing to link to your competitors, they are likely to be willing to rank to you! If you are able to build a piece of content that is better than your competitor’s, you should reach out to the webmaster and let them know that you have a piece that is even better. 

Do Keyword Research

One of the best parts of SEMrush is that you can use it to do your keyword research!  Whether you are using it for search engine optimization or pay-per-click, SEMrush can help! If you are using it for SEO, just type in your keyword and you will see the search volume, keyword difficulty, keyword variations, questions, and related keywords.  

These are all super useful tools that will help you craft your blog to drive traffic to your website. Ideally, your keyword would have a high search-volume and a low keyword difficulty.  This is not always possible, but we suggest trying your best to target these types of keywords. 

SEMrush keyword tool searched for search engine optimization

In addition to a helpful SEO tool, you can also use the CPC and competition tools to help you in PPC campaigns.  It gives you an estimate of how much each click on your website will cost you and how competitive the keyword is.  

Build Backlinks

Building backlinks with SEMrush is simple! They have 4 different tools that you can use to help you build them.  

  • Backlink Analytics
  • Backlink Audit
  • Link Building Tool
  • Bulk Analysis
SEMrush backlink analysis options

Using the backlink analytics tool, you can see your domain authority, how many referring domains you have, your backlinks, and monthly visits.  As you scroll down, you will see other data such as the categories of the referring domains, and the top anchors that they are using to link to your website.  

The backlink audit will allow you to check your backlinks, investigate them, and then finally send a removal and disavow request.  It just shows you all the backlinks that you have on your website. 

Next is the link building tool where SEMrush allows you to set up a “project” and view A LOT of information.  Within here, you can create domain prospects, integrate your email with the tool, and customize it anyway that you want.  

Last, is the bulk backlink analysis tool where you can enter up to 200 URLs and see who is linking back to them.  This will give you an idea of people to reach out to. 

Local SEO

SEMrush has an entire section dedicated to local SEO.  WIthin this section, you are able to 

  • Manage your listing
  • Check the position of your listing
  • Perform a site audit
  • Do an on-page SEO check. 

While we do not really use the manage your listing tool, it would be helpful if you wanted to make sure that your information was the same across all directories such as Google My Business, Yelp, YellowPages, and others.  

The site audit section is the next section that we are going to talk about.  In this report, they show you your overall site health, some errors, warnings, and notices, and then they break it down.  

Last is the on page SEO checker.  This tool will give you some ideas of how to improve your website. They provide strategy, backlink ideas, technical SEO ideas, and UI ideas.  

SEMrush SEO Content Template

The last feature that I am going to talk about today is the SEO content template.  Here, you will be able to type in the keywords that you are trying to rank for.  They will provide the top 10 websites that currently rank for this keyword.  They then give you some 

  • Semantically related words
  • Backlink ideas
  • Readability
  • Text length
SEMrush SEO template key recommendations

Next, SEMrush will show you how your top 10 competitors use the keyword that you are attempting to rank for.  If you try to use them in similar ways, you may be able to beat out your competitors! 

Last, they show you a few different basic recommendations.  These recommendations are extremely important.  They will give you ideas like make sure that your meta description is 160 characters, add your keyword in the H, and add your keyword at least once in your text. 

SEMrush Pricing

SEMrush is an expensive tool, but you will likely see a good return on your money if used correctly.  They have three different plans; Pro, Guru, and Business. 

Pro Plan

First we will talk about the Pro plan.  As of February 2021, the pro plan costs $119.95 per month.  With this plan you will get:

  • 10,000 results per report
  • 3,000 reports per day
  • 250 keyword metrics updates per month
  • And much more

This plan is best if you are a small startup, solopreneur, and in-house marketers with a smaller budget.  

Guru Plan

Next, the Guru plan costs $229.95 per month.  With this plan, you will get a little bit more than the Pro plan. With this plan, you will get the following:

  • 30,000 results per report
  • 5,000 reports per day
  • 1,000 keyword metrics updates per month
  • Historical data
  • And more

If you own a growing marketing agency, this might be the best plan! You can integrate it with various tools which makes it even more useful!

Business Plan

Last, the Business plan costs $449.95 per month.  In this plan, you get full access to SEMrush.  You will get everything you get in the Pro and Guru plan plus:

  • API access
  • Extended limits and sharing options
  • Share of Voice metrics

If you own a large agency, this is your best option.  

You can check out the most up-to-date pricing table by checking out their website.  

SEMrush Alternatives

If you are looking for some other keyword tools, you may want to consider websites such as Ubersuggest, Ahrefs, or Moz.  We love all of these tools because they are great for different things.  

Ubersuggest is great if you are not looking to spend a lot of money.  Neil Patel is a digital marketing expert who created Ubersuggest to help businesses grow their online presence.  It has a page audit tool, keyword tool, and much more! 

You can check it out here.  

Ahrefs is arguably the biggest competitor of SEMrush.  It provides users with technical audits, SEO keyword tools, a backlink analysis tool, and more. While they are not the cheapest option, they can be worth it!  

Check it out here. 

The last SEMrush alternative that we are going to talk about is Moz.  This is the biggest local directory out there. Moz will allow you to create local listings on various local directories, do keyword research, look at your backlinks, and check out your domain authority.  

Check that out here. 

In conclusion

In conclusion, SEMrush is a great digital marketing tool that will help you with keyword research, getting backlinks, identifying trends in your industry, and doing local SEO.  

They have 3 different plans that are great for different types of digital marketers.  Whether you are a freelancer, startup, growing marketing agency, or a full-blown marketing agency, SEMrush will be helpful.  

If you want to look at other keyword tools, you can check out Ubersuggest, Ahrefs, or Moz.  We go over the advantages of each of these advantages. 


Matt Reif

Matt Reif is a digital marketing expert that specializes in search engine optimization.He graduated from Millersville University in 2018 and has been working in the digital marketing space ever since. He went from working for a large multinational company, to working for a small but industry leading marketing agency where he did search engine optimization for car dealerships.